There’s an article in this morning’s NYTIMES about Reynold
Levy, President of Lincoln Center in NYC for the past 11 years. Before he retires this fall, he plans to hold
one final big gala at which he anticipates raising $8 million in one night.
In our program’s introductory course on Philanthropy, we
study a theory of donor motivations called the Seven Faces of
Philanthropy. This theory says that
different donors have different reasons for giving and that a successful
fundraiser will know and play to these different reasons.
A paragraph from the article indicates that Mr. Levy is a
master at following this strategy: “He has
perfected the personal touch — researching potential donors and then targeting
his pitches to their specific interests. And though donors sometimes find Mr.
Levy’s earnest enthusiasm for Lincoln Center a little over the top, his belief
in the cause generally carries the day. People reach for their checkbooks.”
The complete article contains other insights into his
successful approach to fundraising and can be found at
Thoughts?
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